As Safawah
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  • Al Safwah Dairy Beverages
    P.O.Box 1220, Salalah 211,
    Sultanate of Oman
  • +968 23225381
    +968 23225231
    +968 23225367
  • info@alsafwahdairy.com
A’Safwah Dairy ©2025.
  • About Us
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      • Menu
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      • Our Vision, Mission & Values

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    • .

      Fresh Milk

      100% Cow's milk

    • .

      Fresh Laban

      Refresh on the go

    • .

      Fresh Yoghurt

      Nature's goodness

    • .

      Fresh Juice

      No added sugar

    • .

      Fresh Flavoured Milk

      Fun in a bottle

    • .

      UHT long-life Products

      Nutritious

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    • A’Safwa Dairy Farms

      Awarded qualtiy and food safety certification

    • Animal Feed

      Fed with specially grown green grass

    • Agriculture

      Producing quality fodder for our livestock

    • Sustainability

      Overall sustainability - healthy environment and economic profitability

  • A’Sanabil Animal Feed
  • Careers
  • Contact Us

Dr. Fady Elassaad

A leading food and beverage executive with more than 30+ years of international management experience in the fast moving consumer goods (FMCG) industry.

Fady graduated from leading universities in the USA specializing in food process engineering with a Ph.D. from the University of Maryland, and an MBA from Florida M. University. He started his professional career in top tier multinational companies in the USA including Abbott Labs, Kraft-Heinz, and PepsiCo; and continued with senior leadership roles in the Middle East & North Africa region with major multinational and regional food & beverage companies, including Mars, Agthia, NADEC, Cargill, and Arabian Beverages.

Fady’s expertise is in turning around under-performing businesses and driving growth through developing a shared vision & a winning culture, with challenging but realistic goals. He achieves results by building high performance teams that focus on innovation, operational efficiencies & in ensuring the delivery of the highest quality products & services. This approach is underpinned by operational excellence and agility in execution across all functions working together as one team with a common goal.